Bonjour Résidences is constantly looking for ways to help senior living residence managers better connect with seniors and their families. With this in mind, we are pleased to announce a collaboration with Atelier Direct to provide senior living residences with exclusive access to its self-serve advertising platform. This initiative aims to help senior living residences diversify their digital marketing strategies while benefiting from the reach of a trusted media outlet recognized across Quebec.
An Accessible and Easy-to-Use Advertising Platform
Atelier Direct is the self-serve advertising platform of La Presse. It was designed to allow small and medium-sized businesses in Quebec to easily launch advertising campaigns within a major media outlet.
In practical terms, you can create and launch campaigns directly on the platform with a minimum budget of $500. The tool allows you to use geolocation to reach specific regions and target audiences based on readers’ interests. There are 16 audience segments available, allowing you to target relevant profiles.
The platform has also been designed to simplify ad creation. You can upload your own visuals and automatically generate an advertisement using the tools provided.
A Credible Environment for Your Campaigns
Choosing La Presse as an advertising partner also means benefiting from an editorial environment recognized for its credibility. In fact, La Presse is the most widely consulted digital media outlet in Quebec, with a loyal and engaged readership seeking high-quality information.
At a time when many advertisers are concerned about their ads appearing alongside questionable content or misinformation on certain platforms, La Presse offers a secure and reputable environment. Advertisers therefore benefit from a controlled setting where their reputation and brand image are protected.
An Exclusive Advantage for Partner Senior Living Residences
As part of this collaboration, Bonjour Résidences partner senior living residences can benefit from a 10% discount at all times on their advertising campaigns on Atelier Direct.
To take advantage of this offer, simply create an account on the platform and apply the promotional code BONJOUR10 when booking an advertising campaign.
Get 10% off with code BONJOUR10
An Opportunity to Strengthen Your Visibility
In a sector as human and essential as senior living, visibility and credibility are key elements in reaching families who are searching for a living environment for a loved one.
Thanks to this collaboration between Bonjour Résidences and Atelier Direct, senior living residence managers now have a new tool to showcase their senior living residence, promote their service, and reach an engaged local audience.